A few days ago, we wrote about hardware that "demagnetizes vinyl and cds" to make them sound better. Utter bullshit, but the surprise was that CES had given it an award. What does a CES Award mean?
Just as we were wondering that, Chris Null over at Yahoo Tech writes about a 2005 winner that doesn't even exist.
The "Atom Chip" laptop allegedly featured several terabytes of "quantum RAM" and a 6.8GHz "quantum CPU." None of that stuff actually exists...One would especially expect CES's panel of experts to know the difference between reality and utter B.S. As an aside, I actually went looking for booth 36604 myself, which appeared not to exist at all. I mean, if a completely made-up product can win an award, you have to wonder...This morning, I get an unrelated email from Sean Captain , one of the most knowledgeable freelancers around, wondering about all the press releases flying into his inbox with the claim that certain gadgets are CES "Honorees."
Apparently, the CES awards are chosen with only a company-submitted doc and a photo. And the fee for applying can be up to $970. Furthermore, anyone who submits an application can be called an honoree. So, the bottom line is that the CES Awards are selected by people who don't know tech, and the honoree tag is a bunch of bullshit. Be wary as you buy. The CEA CES awards have officially been taken down a notch.
A Word of Caution on CES "Awards" [Yahoo! Tech]