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The WSJ and reporter Emily Steel get it right, and in a timely fashion when it comes to their story on gadget unboxings, titled "At New Video Sites, Opening Up the Box is a Ritual to Savor". She says the ritual is here to stay. One interviewee, Mr. Nguyen, went so far as to say

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"It is an art," he says. "You have to unbox it quickly, and talk about it at the same time."

We agree. So how long before the WSJ starts posting their own unboxing vids on YouTube?

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At New Video Sites, Opening Up the Box is a Ritual to Savor [via WSJ]