iPhonegate: iPhone's Real Name is Apple iPhone, Apple in the Clear?

So maybe this is just idle speculation, but we may have a reason why Apple is getting away with calling its new cellphone the iPhone and doesn't fear the Cisco lawsuit: the cellphone's real name is the Apple iPhone. Our rationale? What's the name of the streaming media set top box that Apple announced? Apple TV, right? (There's an Apple logo preceding the "TV" part in the name, hence, Apple TV.) Same thing with the Apple iPhone. Any lawyers in the house that can say whether or not this little loophole is valid?

Apple iPhone [Apple]