Macrumors and eagle-eyed Matthew Yohe, who has a DSLR for a right eye, took these photos of Apple's 5th Ave store plastered with this ginormous iPhone ad. Mysteriously, the ad came back down a little while later. Oops? Sizefitting? Tease? My advice to Steve and Co is to lay low, unless you're rolling new features out, or have a seriously cool banner. This ad was maybe a bit too plain for its own good. Rotate out the screenshot, at least.

Apple iPhone Ad on the NHYC 5th Ave Store [Macrumors, thanks Arnold K.]