A cry for help from the HD DVD camp? Perhaps, but regardless, this isn't too shabby of a deal if you enjoy at least five of the 15 available movies. All you have to do is pick up an HD DVD player from Toshiba, fill out a form, select your movies and receive them for free. According to Amazon prices, this is approximately a $100 value.
This list of movies is so-so. Here, look for yourself: Apollo 13, Casablanca, Four Brothers, The Rundown, U-571, Seabiscuit, Constantine, Lara Croft: Tomb Raider, Blazing Saddles, The Perfect Storm, The Chronicles of Riddick, Dukes of Hazard, Sky Captain and the World of Tomorrow, U2: Rattle and Hum and We Were Soldiers. The deal is valid through the end of July, so no rush if you are still on the fence about HD DVD.