Lightning Round: Zoombak GPS Tracking Device

The Gadget: Startup Zoombak is offering two new GPS-enabled trackers that use GSM cellular networks to report their whereabouts. One is for pets, intended to be worn in a nylon pouch on the collar of your dog (or large cat?). The other is for cars, so you can keep tabs on your teenager, at least until they wonder what the device with the blinky green light is doing.

The Price: The Zoombak for pets is a steep $200, with water-resistant pouch; the one for cars costs $250, because of the installation kit. On top of that, there's a service charge of $10 per month—looking at the price, there's no forgetting that this device is, essentially, a little cellphone.

The Verdict: I don't have a dog, so I tested it on my in-laws. The thing is small and light, and it really, really works. I activated one of them, set a safety zone perimeter using my address plus 1/2 mile, then handed it over to my father-in-law. After a short while, I got a text message naming the closest street intersection to where he was. (This can also come in the form of an email; it's your call.)

The messages didn't start coming right when he crossed the invisible threshold, but the data seemed to be timely: throughout the day I periodically got new updates as to his whereabouts. At one point, when my father-in-law was sitting not far away, I got a text that he was at some address I didn't recognize. Then I looked at the map and realized it was, indeed, the closest intersection to my house, even though it was just through a patch of woods, and outside our development. If I were really looking for him, he probably wouldn't have been hard to find.

There are some things to keep in mind: as with any other cellphone, it's got a battery that needs recharging. This one lasts up to 5 days or 150 location requests, so keep it charged and put it on your pets (or in-laws) when they're out the door. Also, the web interface is in need of some improvements, but those are easily tweaked and I know Zoombak is adding additional features even now, so I'm not worried. It's a good start; if you're really worried about a wayward pet or other family member, check it out. [Zoombak]