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LeapFrog Tags Reads Books, So Your Lazy Kids Don't Have To

LeapFrog today introduced a baby brother to the Fly "pentop computer." The $50 Tag uses the same Anoto high-res scanning technology to "read" specially printed books to kids, and can connect to the internet (OK, net-connected PC via USB) to download audio and programming for up to five books at a time. In addition to age-old classics like The Little Engine That Could and Olivia, the list of $14 launch titles will also include Kung Fu Panda: Po's Tasty Training and Walter the Farting Dog Goes on a Cruise—books I didn't have the privilege of enjoying when I was a lad. All of this happens this summer. [LeapFrog]

LEAPFROG RE-INVENTS THE LEARN-TO-READ CATEGORY WITH THE TAG™ READING SYSTEM

Next-Generation Reading System Fits in the Palm of a Child's Hand and Interacts with Real Books

DEMO 08 CONFERENCE, PALM DESERT, CA—JANUARY 28, 2008—LeapFrog Enterprises, Inc., a leading developer of technology-based learning products, today announced it will unveil its next-generation reading system at the exclusive DEMO 08 conference in Palm Desert, California, on January 29, 2008. Available this summer, the Tag Reading System is the first handheld learn-to-read technology that interacts directly with real books. Audio for the stories, as well as the fun-filled games and activities spread throughout the pages, is delivered through an innovative Web-based application called LeapFrog® Connect, offering children an entirely new and captivating reading experience. Consumers can get an early peek at the Tag reader's innovative technology at leapfrog.com/tag.

"LeapFrog's Tag Reading System was hand-selected from hundreds of emerging products to debut at DEMO 08 because it is a promising new technology that encourages and supports young children as they learn to read," said Chris Shipley, executive producer, DEMO 08. "Its intuitive design and cutting-edge innovation literally bring books to life. It really is the next-generation reading system for a new generation of readers."

LeapFrog first revolutionized the electronic learning category with the introduction of its award-winning LeapPad® Learning System. With over 30 million LeapPad units and 72 million interactive books sold worldwide, LeapFrog became synonymous with learning to read for parents, teachers and children. The Company is reinventing the learn-to-read category with the Tag reader, which combines a state-of-the-art optical positioning system and next-generation, high-quality audio software, with LeapFrog School's proven reading methodology used in classrooms nationwide.

"We couldn't be more excited to unveil the Tag Reading System—LeapFrog's successor to the LeapPad Learning System," said Craig Hendrickson, vice president of reading at LeapFrog. "The Tag Reading System brings together leading-edge technology, an intuitive product interface and the most engaging content to create a truly amazing, magical reading experience that has the power to instill a lifelong love of reading."

Reading Between the Lines
The Tag handheld works with Tag-enabled books to create an independent and interactive reading experience for children. By simply touching the highly responsive Tag reader anywhere on any page of a Tag book, children can bring their favorite stories to life, easily skipping from page to page or book to book.

The pocket-sized Tag platform "reads" by using a small, sophisticated infrared camera that works as an imaging system to recognize letters, words and symbols printed on the page. Using the PC- and Mac-compatible LeapFrog Connect Application, parents can download audio for each book in the Tag library, then manage content the way they manage MP3 or digital camera files. With 16 MB of on-board flash memory, the Tag reader can hold up to five books at a time.

All-New Proprietary LeapFrog Learning Path Lets Parents See the Learning
Launching in tandem with the Tag Reading System is LeapFrog's proprietary Learning Path, a free online tool at leapfrog.com that interfaces with LeapFrog products to show parents what their child is learning and how their activities or games map back to the Scope and Sequence of educational skills that the Company has always built into every product. New online connectivity also allows children to access fun online rewards for off-line play and learning.

"Our Scope and Sequence has been the bedrock of our success for many years," said Dr. Jim Gray, director of learning for LeapFrog. "It's our secret sauce, and it's the first time we are making it available to parents so that they can see what their child is learning."

Based on an award-winning LeapFrog School product used by teachers across the U.S. to assess and instruct students in classrooms nationwide, the LeapFrog Learning Path allows parents to connect the Tag handheld to their computer to view details about the books their child has read, including the skills explored and progress made.

Beloved Classics and Favorite Characters Come to Life
The Tag Reading System will launch with an 18-volume library of children's classic books, activity books and activity cards. For the Tag library, LeapFrog has partnered with publishers HarperCollins, Penguin, Simon & Schuster, Scholastic and others to showcase beloved characters such as Fancy Nancy, Walter the Farting Dog, Olivia and Miss Spider.

AVAILABILITY
SUMMER 2008; AGES 4-8; Tag Reading System MSRP: $49.99; Tag Books and Activity Boards MSRP: $13.99 each

Kid classics
Chicka Chicka Boom Boom
Click, Clack, Moo: Cows That Type
Fancy Nancy at the Museum
The Little Engine That Could
Olivia
Walter the Farting Dog Goes on a Cruise

Activity storybooks
Disney/Pixar's Cars: Tractor Tipping
Disney Princess: Adventures Under the Sea
Foster's Home for Imaginary Friends: The Golden Paddleball
Go Diego Go!: Underwater Mystery
I Spy: Imagine That!
Kung Fu Panda: Po's Tasty Training
Miss Spider's Tea Party
Pirates! The Treasure of Turtle Island
SpongeBob SquarePants: The Tour de Bikini Bottom
T. Rex's Mighty Roar

Activity boards
Tag Funny Phrases
Tag Super Speller

Activity cards (MSRP: $7.99 EACH)
National Geographic Birds and Sea Animals
National Geographic Land Animals


8:09 AM on Mon Jan 28 2008
By Wilson Rothman
1,756 views
15 comments

Comments

  • Image of homerjay homerjay at 08:49 AM on 01/28/08 *

    This is less about lazy kids and more about lazy parents, which is far more marketable.

  • @homerjay: Exactly.

    What the hell happened to *gasp* sitting down with your kid and reading with them?

    Our society has degenerated to the point that we expect electronic things to babysit and raise our children. Instead of spending $14 on an electronic book that can be read to your child, go the library, check out some books - for free, no less - and spend an afternoon with the person you created, instead of offloading that responsibility onto a freaking gadget.

    Lame.

  • @shifuimam: Just another evolution for the "let TV raise my kids" crowd

  • @shifuimam:

    You're assuming you're wife is honest with you when she says that you created the kid.

  • @homerjay: Or even more so, the parents that believe that something like this will help their kid "get ahead". It dumbfounds me the number of competitive parents there are out there. All they have to do is market it as something that will give your kid a developmental advantage over other kids, and some jerkwad will buy it and rot his/her kid's brain with it.

    This is clearly yet another example of the triumph of technology over common sense. Well, that is, unless Daddy can figure how to download penthouse letters on it. In which case, it's hacked for porn, FTW.

  • ^^^^^^^^^^^
    Are any of you parents?
    Yes, I read to my kids every night before bed. (We have a 3 book minimum).

    But I have to say, the Leapfrog line is fantastic.
    Their video line is a tremendous tool for teaching children how to read. Letter sounds -> Blending sounds -> Phonics rules -> Punctuation -> Reading.

    Something like this pen is not to replace a parent's duty to read to their child. But believe it or not, kids like gadgets too. If I can give them a gadget that is not just fun, but also educational, I do it. It's better then giving them just some video game.

    This pen is great for a kid who is just learning to read. My son had a similar device (LeapPad) when he was learning. He would read the book and use the pen on the words that he got really "stuck" on.

    Don't knock these things until you try them.




  • @SportBilly: I quite agree. Probably the laziest thing about the headline was me while writing it, though I think it is important to look at both sides of the "media-assisted parenting" phenomenon. Clearly some of these miracle innovations aren't all they're cracked up to be, but LeapFrog is one of my favorites to watch. (And, btw, not a parent yet, but will be in a matter of days!)

  • I heard leapfrog laid off 80 people recently. I didn't even know they have 80 people working for them.

  • @Elvisisdead: Amen. If we read to my daughter as much as she wanted us to, we'd get nothing else done in life.

    Sure, lazy parents will "abuse" technology for selfish ends, but that doesn't diminish the value of the technology for its intended purpose. This is going to be a big seller, and I'll bet that it does in fact help many children learn to read quicker - it's all pattern recognition, but some(thing)one has to tell you what the pattern means.

  • @SportBilly: Of course it's not INTENDED to reaplce te parent reading, BUT with the state of things, most likely a good portion of parents will use this as an excuse to be lazy. Maybe not a majority, but a fair number.

  • @SportBilly: Yep, it kills me when people start railing on lazy parents when they see gadgets like this - they clearly do not have, or even interact with, actual living children. My son's LeapPad (and now Leapster) is the only way we'd ever manage to get to see our family - we can't afford four $400 plane tickets very often, so we drive, and the Leap toys will keep him happy and entertained for hours, without zoning out to DVD's. My son taught himself to read at age three with his LeapPad, too.

  • My daughter learned to identify her ABCs from a Leapster toy before we thought she was even capable of the feat; she just got so engrossed in popping the letters in and out that she memorized more than half of them in a few days.

    Yeah, I'm firmly in Leapster's camp on this one. Kids learning in their spare time? We have happily handed over hundreds of dollars to Leapster over the years.

    @afw: I'm with you there; between three Leapsters and a couple of DSes floating around in the minivan, I manage to haul the whole brood to Grandma's every other month without committing a homicide or just driving right off a cliff.

  • Ugh. For some reason, I have the feeling that something ilke this is what contributes to people my age (18 and OUT OF HIGHSCHOOL) not being able to read. I'm not knocking it, but I have friends whose parents relied almost entirely on technology to raise them, and....Well, my boyfriend's 9 year old sister can't read. It's a great tool for those who know how to use it, it seems. Hopefully the ones that use it WILL know how, as opposed to 'here, take this. Go get me another beer'

  • My 3 year old would LOVE one of these. He's at the age where having mommy read to him is SUCH a faux pas; he would prefer to read to himself. This would be an awesome way for him to retain his independence yet actually learn a word or 2...

    Btw, Good luck Wilson!

  • I'm aware that there are parents who are actively involved in their children's cognitive development, but for every parent who cares, there are five parents who are too lazy and self-involved to spend any time with their kids, and those are the parents who dump money into this kind of crap as a way to avoid taking an active interest in their child's development.

    I lived for several years with a family and their adopted toddler daughter, and I saw how they raised that girl and how involved they were in her development - which wasn't at all. She had one of those "educational" TV console deals, and rather than deal with her when she was upset or just wanted someone to pay attention to her, she was routinely plopped in front of the television. She played with books and such and would read gibberish to her stuffed animals, but her adopted parents were rarely interested in spending much time actually sitting with her and helping her learn to read.

    Amazingly enough, children learned how to read before there were electronic toys to "help" them. Of course, this was back when schools weren't pressured to push kids to the next grade just to keep their statistics high, and the majority (rather than the minority) of teachers actually gave two cents about their students' learning progress.

    To say that this stuff is universally great because it helps a subset of the population is like the whole "unschooling" movement - it probably works for a kid who is so interested in learning and so self-motivated that they don't need a teacher to make them sit down and read Moby Dick in an afternoon, or learn about physics through practical application. But for every kid who is that excited to learn, you have a hundred kids who would sit and watch television and eat Cheetos all day if they didn't have teachers forcing them to, you know, learn something useful.

    One person mentioned how their son uses the pen to only read the hard words that he gets stuck on. How much better would it be to be reading (or whatever) in the same room as your son, so that when he hits a hard word, he can actually ask his parent about how to pronounce it and what it means, instead of having an electronic voice explain it to him? Different means to the same end, but I'd personally be more interested in the means that involves the parent directly with the child, rather than putting a battery-powered device in between them.

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