Racing Rim Camera Is Clock, Spy Cam, MP4 Player, Impossibly Fugly

I'm not quite sure I've got this right, but this here thingy is a remote-controlled clock-MP4 player-hidden camera. Apparently it's a product that can be used for "any purpose you can think of, without anyone ever being the wiser." ¿Qué? The built-in camera is PAL and NTSC-compatible, there is 128MB of flash memory, as well as an SD card slot and USB 2.0.

Racing Rim Camera Is Clock, Spy Cam, MP4 Player, Impossibly Fugly

Even the girl in the pic is looking confused. The Tire-Clock-Camera-MP4-player combo is $217. Yeah, still baffled here. [ChinaVisionTechpin]