After the Guardian did their own investigation into the Mac clone maker Psystar yesterday, we decided to take it a step further and see if they actually exist, in the physical sense. How could a company so brazenly challenge Apple and have little to no record of actually being a company? We sent the Gizmodo army down there to get pictures of both their supposed addresses, and found that they're as much vaporware as the Phantom Console of yore. Read on for the details and location pictures.
First, let's revisit what we already know. Not only does the Miami Chamber of Commerce and BBB not know anything about any company named Psystar (confirmed by reader Travis through his contacts in the chamber), the actual physical address they listed on their website actually changed halfway through the day yesterday. What's going on here? Did they all of a sudden move from a home business into a new office space? Nope. Here's the deal.
Reader Michael went down to their first location, address courtesy of the Guardian's quick fingers, and saw that it was indeed a residential address. It's a one story house with a truck and sedan out front. Not a business, but still holds the possibility of being a small home business. Still, unlikely. Why would they change their address? Perhaps they saw all the reaction they were getting about their Open Mac products and wanted a bigger space?
Nope. Reader Kahri visited their second location and saw no Psystar, but a packing supply company called "USA KOEN PACK." Was Psystar leasing the place? No. He spoke with the manager, and they've never heard of Psystar, and USA KOEN PACK has been at that location for the last two years. KOEN PACK actually takes up from 10481 to 10490, so there's no chance of it being a mistaken address. Update: Looks like Psystar's changed their address once again to 10471.
Now that we know their storefront isn't actually there, how about their online presence? As other readers pointed out when they tried to purchase an Open Mac for themselves, at no point was the credit card transaction secure. Today, when you visit their store page, you get this:
Thank you for visiting Psystar. We're sorry but the store is temporarily down due to the fact that we are currently unable to process any credit card transactions. Please send an e-mail to support@psystar.com with the subject line "UPDATE" so that we can update you when the store comes back online. For customers who have already placed orders: if you received a confirmation e-mail then your item is in queue to be built and shipped.
Here's our recommendation. Don't buy anything from Psystar now until we can clear this up. We've contacted them for more information and a review unit too see if everything they're claiming is real. So far, no response. We'll keep at it, but for now if you're looking to get a Mac clone, you're better off building it yourself.
Thanks to Kahri, Mike and Travis!
Update: Reader Robert did some more digging in the Florida Corporate filing office, and it seems that Psystar's principles are Rodolfo and Roberto Pedraza, who are officers or agents on a whole crapload of companies. Only one of these companies besides Psystar is currently active: Floridatek. As Robert says, "These guys are obviously clowns."

Update 2: Someone just brought up the point that he could actually work at USA KOEN PACK and is just using his workplace as an address. Interesting possibility, but somewhat unlikely.
Update 3: Ha! It looks like Psystar changed their address again. Here are their first two: image. Their third one is below.

Update 4: They've changed the address for a third time! Thanks Wild Homes.

Update 5: Reader Joe poked around the FloridaTek site and it seems that a bunch of links are just links to an automatic download of an executable file. Phishing? Watch out.

Update 6: Tom's Hardware talked to Pedraza and got a couple quotes from him. You should hop over to see more, but they do admit that their address on the site was incorrect and they'll correct it to the right one. What we don't get is why it would be incorrect 3 times in a row. Until things clear up, our recommendation still stands. Don't buy anything from Psystar. (We attempted to contact the company and have received no response to any of these allegations.)
Update 7: They've got a new note up now on their site explaining the reason for all the address changes. It doesn't explain why they went from their home address to 10481, to 10471, then finally to 10475. Our guy Kahri went to scope out 10471 yesterday and didn't find anything tying that address to KOEN, but did see a sign for Logistic Solutions. Unfortunately Logistic Solutions isn't one of the registered companies these guys belong to. Not much we can tell from this. Kahri says:
Hey folks, I went back yesterday to check their new address 10471 (today it's 10475). Really whether it's 10471, 10481 or 10475, it doesn't mean anything because it's all the same big warehouse building which covers the block between 104th and 105th.

Update 8: Reader Greg dug up this find on their current address, 10475 NW 28th Street, which was once for sale for $5,990,000. If this really is them, then they're occupying a $6 million building.

Update 9: Another reader went to visit 10481, the first address listed, and found that KOEN PACK actually isn't the company there (it's to the left of it). 10481 belongs to a company called cotton images. What's interesting about this is that the cotton images guy actually KNOWS Rudy Peraza, and Rudy worked for them in the past. This explains WHY Psystar used the 10481 address first (because he worked there), and why he had to change the address so suddenly. Are they really renting out 10475, the current address? It's hard to say. ZDNet seems to have some clear pictures of that unit, but our reader below went to 10871 to scope it out.
I went to the 10481 address on April 16. Koen Pack is not at that address, it is to the left of it. I went inside the 10481 address and spoke with employees of cottonimages.com
I spoke with the first employee I encountered. I pointed out on her
browser that Psystar was listing the 10481 address on Psystar's page
and that other people like me were sure to follow - since Psystar had
earned international press. She seemed surprised and brought me to
"Scott", who told me his wife owns the cottonimages.com business.
When I mentioned Rudy Peraza was listed as the Psystar owner, he told
me that Rudy used to work for him and he had nothing but praise for him
but with that name he could make a phone call. He promptly got on the
cell phone and called someone.
When he was done on the phone, he told me that Rudy had definitely
listed the wrong address but that he had been informed by Rudy that
Rudy was going to rent the space immediately next door. We both walked
over to 10871 next door. We found the place closed but it was clearly
being renovated for a new tenant.
Scott seemed genuine and surprised (annoyed?) to find his address
listed as Psystar's. I suspect that is the reason Psystar's address
changed yet again the following day.
When I asked Scott if I could give him my number to pass on to Rudy, I
was told that he couldn't do that. He said Rudy is apparently
overwhelmed by the attention and demand. I can't fault Scott, he
doesn't need additional headaches.
While I can cut a small business owner some slack, and understand what
happens when demand explodes, I'm disappointed. I had intented to go
their address and expected to find a small store with products to sell.
I thought I would confirm them using the well known Antec P180 case,
and look and see what motherboard they were using. I did not find any
of that.
Mostly, what Psystar's owner needs to do now is make a public
statement. In fact, a lot of them, including an interview. He should
address the fundamental questions surrounding his business. Miami
Herald, where are you?
Lacking that and further transparency, this one potential customer will
stay away until I get the same level of transparency I get from any
other business I deal with.
Update 10: Our scout Kahri says that he's going to scout out 10475 and see if there's any existence of Psystar being there. He says that it's possible Psystar has just acquired that side of the building, but hasn't put up signage yet. Check back later for pictures and info.
Update 11: This doesn't really serve any use except for curiosity's sake, but here's Psystar's weblog stats. Thanks tipster!


Update 12: It seems like credit cards are starting to get billed? Reader Yariv sends in this super weird credit card statement of tons of $9.99 charges that supposedly add up to $399. We're not sure about this one. There's nothing there that ties these charges to Psystar. Has anyone else purchased a machine and gotten billed for it? Let us know. My email's on the left side of the page. Hopefully we can either confirm or smash whether cards are being charged yet. See Update 14.

Update 13: This is a big find. Kahri just went down to Psystar and took this shot of their window. This is the first indication that Psystar actually exists at that location. Amazing!

Update 14: Reader Derek says he didn't have any strange anomalies with his order, and was billed for the exact amount listed. He also received a call from a 305 number (Miami), that asked him if he wanted to purchase a separate OS because he ordered his machine without one. Anyone else receive their shipping notification yet? Email me if you have.
Update 15: Here's Psystar's official picture of their logo on the door. Looks good! But not open to the public.













Comments
April fools joke gone too far? Apple marketing campaign? Who knows?
Our Ecosystem Rocks!
Wow! Nice work, Giz! Our very own geek-esque 60 Minutes...
* sheds a tear of pride *
Well sure, if you judge a company based on its existence...
I feel like the annoying guy at the end of a horror flick "I knew he was bad! I knew it! Did you see that? Stabbed her in the head. Yup, he's bad."
Pr stunt?
Sounds like a scam to me. Anyone call their listed numbers?
Great investigative reporting!
BUSTED! Well done.
Our ecosystem rocks!
@blomster: Again! you beat me to it!
Physhing Scam?
PusSystar!
@blomster: DAMN YOU!
Maybe the "USA Koen Pack," if that really is their name, is a shady Mac refurb laundering facility in disguise.
See, if you look carefully, "USA Koen Pack" is actually an anagram for "Cake Soak Pun"; which clearly speaks for itself.
You guys are hellbent on burying the Apple competition eh? Apple's original digs was a garage! I don't think Psystar needs a fancy store front to produce a real product.
[www.wap.org]
I dunno, my small company lives in a packaging companys warehouse...
Of course, if someone calls and asks for my company they actually get through to it.
PSY... che.
This reminds me of those Kinoki Footpads. The address they list on their commercial is for a UPS store a few miles from my house in NJ.
@s017jrs: But the manager of that packaging company knows you exist, right?
@Geisrud: Now all but forgotten, "Cake Soak Pun" had been the runner up entry in the Microsoft internal marketing slogan contest.
@s017jrs:
Yeah, it's not "competition" when they steal the code of another company and repackage it to sell it as their own. In the beginning Apple still wrote its own code and built its own hardware.
@s017jrs: I thought of that which is why I went in to speak to a manager. He never heard of Psystar and told me no other company rents space from them. As for Koen Pack, I also checked their contact page and it was confirmed: [www.koenpackusa.com]
oops, meant wargriff not you s017jrs
@Hiphopopotamus:
Well yea, that generally helps... And there's that rent thing.
The people answering the phones don't all know I exist, but they're smart enough to ask around (I hope)
@glitch44:
No, they didn't steal code, just xerox's mouse and display protocols. Wait, how is it different?
@GloStix: I have to get back to work now. I'll stop posting OER! for a while.
Isn't Psy something a little like Psych. It is what we used to say to other kids if we offered them a piece of candy and then took it back, PSYCH! And the Star, well, they are just the best at it. Psystar. Makes sense to me.
I'm with blomster and GloStix Our Ecosystem Rocks!
This is fun:
[arstechnica.com]
@wargriff:
Xerox gave away the Mouse & GUI, as the Xerox management saw no possible commercial use. (this is the way it's described at the Xerox internal museum)
Having learned the error of their ways, Xerox now derives a lot of revenue by licensing technologies that they can figure out how to market.
seriously how many people have missed this?
psystar/shyster anyone? no?
shyster:
a person, esp. a lawyer, who uses unscrupulous, fraudulent, or deceptive methods
Go go Gizmodo!
Just did something weird. Went to Psystar site. Added the big computer to my cart, went to checkout, not secure, looked at cart, small open computer in it, looked at cart again, different computer again in cart. I think it is a clever phishing scheme.
@bosskev: GIZ Army FTW! Awesome job guys.
Message: do NOT fuck with us, the Apple (cough) GIZ army ;)
This whole thing smelled funky since Day One. What small-fry "technology consultant" mass produces and sells computers? And goes head-to-head with Apple to do it?
This is a publicity move with unknown motivations, nothing more, and these clowns are playing the tech press like violins.
Please let this ridiculous story die...
At no point was the transaction secure? I was in their web store on Monday evening and it was definitely secure, at least as far as Safari could tell me. https in the url field, padlock in the corner... I got a confirming email and a response to my followup asking about shipping timeframe (7-8 days).
I placed an order that night using my employer's CC; I figured the worst that could happen is that I'd have an embarrassing meeting with the bean counter explaining to her why she needs to dispute the charge... All that said, I'm feeling a little uneasy today. Maybe I need to go in & start explaining now.
Kohn Pack is at 10485, PsyStar is at 10481. Maybe the reader checked the wrong address.
Odd.
Their incorporation from the Florida State Department: [www.sunbiz.org]
Listing at the State Department Website:
[www.sunbiz.org]
Perhaps the first address was the owner's house?
"It's a one story house with a nice truck sedan out front."
What's a truck sedan?
Funny thing is, you can still go through the check out process, thought it was closed? if it was really closed, and the it is in production enviroment wouldnt they replace the link with a announcement or something so they dont have any more purchases?
Iteresting as well, they say they cannot process credit cards, however there is a pay by PayPal button, but no way to enter info. Hmmmmmm
@wargriff: Its different in two ways: 1) The commercial success of Apple as a computer company came BEFORE the Macintosh/Lisa GUI 2) Xerox gave them full permission to use the mouse and GUI concepts (which evolved quite a bit at Apple before becoming the Mac OS). Seriously, quit posting inaccurate FUD
I was able to go through the process of placing an order, the connection is secure, but there are parts of the page that aren't secured. Something that I wouldn't trust when entering my credit card info.
@Gonzie: Umm, and STAR written backwards spells RATS!! yeah yeah yeah... and PSY backwards spells YSP, which kind of sounds like ASP which is a word used to describe a POISONOUS SNAKE, yeah yeah! .....sigh.
Wait - "Cake Soak Pun"???? Someone stole my social security number by turning all the numbers into letters and inserting spaces and the word "Soak"!!! OMFGWTFBBWBBQ
@kOtic: DOH! lol
@kOtic: Very observant... and you are right!! Also, did anybody ever knock on the door at the home?
"Not only does the Miami Chamber of Commerce and BBB not know anything"
Does The Guardian not know that the Chamber of Commerce and the BBB do not know anything about most companies? Psystar is registerred with the state as it should be though.
This looks like a FUD story.
anybody else wonder why they are incorporated in Florida yet all the phone numbers listed point to Denver CO
@kOtic: No I didn't get the wrong address. KoenPack is a large warehouse that uses the entire building, from 10480 to 10490. In fact, I included a picture of the door with 10481 on it to show this.
@krizoitz:
You apple fanboys are so cute. But my whole point was that they don't need a sign over their door to make a product. And the product itself didn't steal anything. They just stated that it runs Lepord, or whatever you artists are running these days.
And as kOtic pointed out, Kohn Pack is at 10485, PsyStar is at 10481. Giz took a picture of the wrong bay, the one with all the paint cans out back is Psystar, indicating they probably just moved in nextdoor to Kohn Pack.
@kahri: Yeah, I just noticed that myself, the third picture shows the correct address.
Wow it's apparent that giz won't be denied in attempting to smash anyone who dares to sell apple gear by anyone not named apple, and apple's fanboys are more than happy to follow suit.
I guess when your self-esteem is based solely on pretty, overpriced (and underperforming) toys, you're gonna get riled up when someone threatens that dynamic.
Quite a sad state to live your lives in, people.
Sooooo... you're claiming that they're Shystars?
@wargriff: Good job reading the entire article, flash.