Philips Master LED Bulb: Enlightened When On or OffS

This July, Philips will release an LED bulb that's ready for mainstream consumption, the Master LED.

Fitting in a standard bulb socket, the mercury-free Master LED bulb sips just 7W while burning up to 45,000 hours, or about 30x the length of a normal bulb. It's actually already available in parts of Europe (we can't spot a price, anyone out there know? UPDATE: About $50-$70), but with the proper retail availability, I could see an LED light with this form factor exciting the mainstream US public, couldn't you?

Philips also has a few other models coming that you can check out at the link. [Philips via Core77]