This POV viral campaign advertisement demo film(?!) is an amalgamation of cell phones, VR headsets, Lost music, Half-Life references and hat tips to movies like 28 Days Later. But what, exactly, does it mean?

Spotted initially by CrunchGear, the movie links to a web site called What's In The Box, but the trail pretty much ends there. They don't have any ideas either.

If anything, it's just a cool short film that successfully combines gadgets, sci-fi and film making into a nice little package. That it apparently doesn't have any point whatsoever, and ends somewhat abruptly with a "singularity," well, that's another thing. For now, enjoy this on a lazy Sunday. [CrunchGear]