• By Jack Loftus
    Mar 22, 2009 5:00 PM 27,302
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    read more: #mysteries, #film, #scifi, #gadgets, #cellphones, #cellphones, #vr, #technology, #singularity, #movies

    What's in the Box? Is Mysterious Mishmash of Gadgets, Video Games, Apocalypse

    This POV viral campaign advertisement demo film(?!) is an amalgamation of cell phones, VR headsets, Lost music, Half-Life references and hat tips to movies like 28 Days Later. But what, exactly, does it mean?

    Spotted initially by CrunchGear, the movie links to a web site called What's In The Box, but the trail pretty much ends there. They don't have any ideas either.

    If anything, it's just a cool short film that successfully combines gadgets, sci-fi and film making into a nice little package. That it apparently doesn't have any point whatsoever, and ends somewhat abruptly with a "singularity," well, that's another thing. For now, enjoy this on a lazy Sunday. [CrunchGear]


    Send an email to Jack Loftus, the author of this post, at jloftus@gizmodo.com.