Wes Moss Is the New Super Douchey Face of Microsoft's ZuneS

We call people douchebags all the time, but Wes Moss, the star of Microsoft's latest Zune ad has all the credentials of being a record holder. Let's look, shall we?

Even if we put aside the fact that he looks and talks and gestures like a douche, he has plenty of douchey bullet points to put him very high on the douche point scale.

• He's a financial planner. (+5 DP)
• He's read the WSJ since he was 11 (+10 DP)
• He grew up near old money (+3 DP)
• He's written two financial planning books (+2 DP)
• He hosts a local talk radio show (+11 DP)
• Runs his own website for financial planning, with his headshot—taken a few years ago, it seems—squarely on the front (+5 DP)
• He was on season two of the Apprentice (+30 DP)
• He was fired from season two of the Apprentice (+5 DP)
• His name is Wes Moss (+1 DP)

Wes Moss Is the New Super Douchey Face of Microsoft's Zune

That's a 72 on the douche point scale. In comparison, Shia LeBouf only scores a 32, and this guy on the left with the collars only hits a 14.

Thanks, Fortune, for digging up all the reasons why this guy's a horrible, horrible person. Of course, all these points are unnecessary if you'd just watch the video. [Fortune]