The Laptop Hunters price assault on Macs has shifted to iPod and iTunes: It'd cost $30,000 to fill an iPod, but Zunepass fills up a Zune for cheap. This is a retarded ad.

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Why? Because it ultimately cheapens what it's promoting as a consequence. Zune 3.0 is fantastic in its own right—better than iTunes in many ways for music lovers—and Zunepass's 10 free songs a month is a legitimately brilliant stroke. This throws away everything that's great about Zune for some stupid price argument that's going to sway precisely nobody, since everybody downloads music illegally anyway.

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How about just telling people what's great about Zune? That's what Apple does, and it seems to be working pretty well. (To clarify, I'm talking about the iPhone commercials.) [YouTube via Ars via Engadget]