Apple's new ad takes solid aim at Microsoft's recent much-talked-about Laptop Hunters ad series with the Apple style fully intact. In other words, it's really, really smug.

The ad has a Lauren-type actress give her list of specifications, and of course, bunch by bunch, the drab-suited PCs are disqualified until she gets to "something that works," at which point all the remaining PCs leave. Since we've been seeing some flames for criticizing the Laptop Hunters series, let me be one of many to say that I hate this and all other "I'm a Mac" ads. Sure, Laptop Series was kind of fluffy and without either substance or style, but at least it wasn't condescending and smug. Now, what say you, commenters? [Apple]