Cowon iAudio E2 MP3 Player Looks Straight Out of the MoMA

Cowon, makers of audiophile digital audio players like the D2 and S9, is teasing their new diminutive flash player, the E2. But what to make of this "circle + square" slogan?

Since we don't know anything about this keychain-esque DAP, we're left to guess based on the interesting ad, with its repetition of the "circle + square" tag. Is it a lost-in-translation attempt at our "square peg in a round hole" idiom? A nod to the design of the gadget itself, which is, in fact, a circle combined with a square? A hint at the future aesthetic of Cowon's players (which have certainly been more attractive lately; compare the blocky utilitarian square of the D2 with the sleek curves of the S9)?

I personally hope it doubles as a USB drive—I really miss the design of the first iPod Shuffle and the Sansa Express, low-profile DAPs with built-in USB. That was so convenient! But we'll have to wait for a real announcement from Cowon to figure out what's going on here. [DAPReview]