Bell Canada's latest Pre promo video is intended to illustrate the phone's ease of use in a tongue-in-cheek way. But its opening line certainly caught our attention: "Unlike our neighbors to the south, Canadians are an active people…"

It's a lighthearted dig for those with a sense of humor. But comes after Bell seemingly ripped off Apple's iPhone ads last week. So friendly neighbors to the north, what gives, eh? [Thanks Denis!]