This internal motivational speech by Luke Wilson to the AT&T ground troops actually says little more than the obvious about celebrity endorsements, but it says something larger about morale inside of AT&T at the moment.

It can't be great, truthfully. Given the bad press and public sentiment toward AT&T, it's easy to see how troops on the ground, the real people who deal with us and our reception problems everyday, maybe aren't feeling so great about the company they work for. Like the guys who work at Goldman or Lehman Bros. who had nothing to do with the risky bets that blew up the economy, they were just doing their job.