Google has an ad banner in their search home page for their Chrome browser. Can it eventually change the course of the browser wars? And what can happen if it does?
Google's search home page has stayed clean forever, with no clutter or advertising banners of any kind. When Chrome came out, they broke their self-imposed rule to promote their browser whenever an Internet Explorer user arrived to their page. Using their most powerful nuke—the most popular home page in the world—Google is looking to change the course of the Browser War. Now that Chrome is available for Mac, the banner has started to appear in Safari too. According to the latest statistics, their strategy is working well, growing to a 4.4% browser market share in 15 months.