Well, well, well. According to a report in the Wall Street Journal today, Apple management is going to remain “nimble” in iPad pricing if sales start off slow. Hey, wait a minute—are you thinking what I’m thinking?
https://gizmodo.com/apple-ipad-everything-you-need-to-know-5458292
The scoop originates from a Credit Suisse analyst, who apparently met with Apple executives recently to discuss all things tablet. In addition to the execs pitching how the iPad wouldn’t cannibalize Apple’s other product lines, they outright stated that they’ll adjust pricing if they have to:
“While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated).”
This actually isn’t all that surprising, if you think back to the iPhone’s launch in 2007 and the dramatic $200 price cut that followed just a few months later. That caused sales to surge 200% and garnered no small amount of publicity for the new device.
https://gizmodo.com/8gb-iphone-price-cut-by-200-4gb-iphone-gone-296705
Bottom line: I don’t exactly have $500 to $830 burning a hole in my pocket to spend on a first-gen device. So spread the word! And for goodness sake, stay strong and don’t buy an iPad. Yet. [WSJ]
