8GB iPhone Price Cut by $200, 4GB iPhone Gone

Illustration for article titled 8GB iPhone Price Cut by $200, 4GB iPhone Gone

The price of an 8GB iPhone just got lower, and the 4GB iPhone is on its way out, according to Apple CEO Steve Jobs. He announced the 8GB iPhone's new price will be $399, down $200 from its original $599 price. Well now, how does that make those of us early adopters who dropped $600 on the first ones feel? Hmm.

Apple Sets iPhone Price at $399 for this Holiday Season

SAN FRANCISCO—September 5, 2007—Apple® today announced that it is on track to sell its one millionth iPhone™ before the end of September, and to make iPhone affordable for even more customers this holiday season, it is lowering the price of the most popular iPhone model with 8GB of storage from $599 to just $399.

"The surveys are in and iPhone customer satisfaction scores are higher than we've ever seen for any Apple product," said Steve Jobs, Apple's CEO. "We've clearly got a breakthrough product and we want to make it affordable for even more customers as we enter this holiday season."

The 8GB iPhone is available immediately for $399 in the US through Apple's retail and online stores and AT&T retail stores. The iPhone 4GB model will be sold while supplies last.

This press release contains a forward-looking statement about the Company's expected iPhone sales that involves risks and uncertainties, and actual results may differ. These risks and uncertainties include those found in the Company's public reports filed with the SEC, including the Company's Form 10-K for the fiscal year ended September 30, 2006, and its Forms 10-Q for the quarters ended December 30, 2006, March 31, 2007 and June 30, 2007. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.


This is stupid marketing by Apple. The next time a "revolutionary" product comes out, the people who got burned by this move are going to hold off, thus REALLY depressing those initial sales numbers. Yeah, the people who bought the iPhone @ $600 could afford it, so I don't feel sorry for them, but ask yourself this: if Apple made this move because initial sales weren't good, then what is going to happen the next time they roll something out and the people who would have bought it don't because they are waiting for the $200/60 day discount? Way to fuck up your business model, Apple.