Current augmented reality: Computers recognizing your surroundings and overlaying useful information over the real world. Future advertising-driven augmented reality according to Keiichi Matsuda: A mind blowing view that will make everyone of us puke. Even his simulation makes me dizzy.

The video was produced by Keiichi for his final year of Masters in Architecture. He has this to say about it:

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

I sure hope you are not right, Keiichi. [Vimeo via Likecool]