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AMD Vision Refresh: Better, Faster, More

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AMD’s officially closing the gap. With the help of a slew of major manufacturers, they’re putting their processors in nearly three times more notebooks than last year, expanding their Vision branding to desktops, and ramping up performance across the board.

https://gizmodo.com/amd-vision-takes-complicated-processor-stickers-off-lap-5355973

To be clear, Intel’s still the big dog here. But they’ve been showing some cracks lately; AMD’s consistently beaten them on price, and Intel’s ongoing spat with Nvidia over graphics has led even Apple to test AMD chipsets in their lab. So now’s a terrific time for AMD to plant a flag.

https://gizmodo.com/apple-considering-switch-to-amd-processors-5518885

That’s essentially just what they’re doing. This year you’ll see AMD in 109 mainstream notebooks, 26 ultrathin notebooks, and more desktops than ever.

In terms of performance, the 2010 AMD ultralight notebook platform (featuring the 23w Turion II Neo dual core, Athlon II Neo dual core, and Athlon II Neo processors) can get up to eight hours of battery life and will support DDR3 memory, DirectX 10.1 and are compatible with ATI Radeon HD 5400 or Radeon 4200 integrated graphics. Mainstream note book processors (Athlon II dual-core, Turion II dual-core, Phenom II dual-core, and Phenom II triple- and quad-core) support Blu-ray playback, up to DirectX 11 graphics, and a reported 60% improvement in hard drive performance over competitors.

Intel’s still going to get you better battery life, and by most any metric will still outperform comparable AMD processors. But if you’re someone who doesn’t mind an application opening a half-second slower—although around here, chances are you do—you can save yourself a decent chunk of cash going AMD. And in exchange, you’ll be giving up less than ever.

PC Manufacturers Triple the Number of Platforms that Feature VISION

Technology from AMD

AMD Refreshes Notebook Platforms and Introduces VISION Technology for Desktop

PCs

Thirty Percent More Ultrathin Notebooks and 109 New Mainstream Notebooks Based

on VISION Technology Scheduled to Arrive in Time for Back-to-School Buyers2

CANNES, France – May 12, 2010 –

From the Cannes Film Festival AMD (NYSE:

AMD) today announced a complete refresh of its desktop and notebook platforms

based on VISION Technology for consumer and commercial customers. Ahead of

the biggest buying cycle of the year, the new notebook platforms offer up to eight

hours of battery life while delivering an outstanding visual experience at a great

price for the mainstream and ultrathin markets.

―With VISION Technology from AMD, we are finally connecting how people use

their PCs with the way people purchase them,‖ said Nigel Dessau, senior vice

president and chief marketing officer of AMD. ―Today, after little more than 200

days in market, our partners are introducing more VISION-based PCs than ever

before; a testament to both the competitiveness of AMD platform technology and

the simplified marketing approach.

Introduced in October 2009, VISION Technology from AMD simplifies the PC

buying process at the point of sale by focusing on how consumers use PCs, rather

than relying upon the confusing ―speeds and feeds‖ technical specifications that

many people find difficult to understand. VISION also denotes the powerful visual

experience AMD systems enable; an important feature as more consumers use their

computers as entertainment hubs for sharing photos, music and videos with friends

and family, watching TV and HD videos, and playing games.

AMD 2010 Mainstream and Ultrathin Notebook Platforms

In 2009, 96 million people worldwide bought PCs for entertainment purposes.4

The AMD 2010 Mainstream Notebook Platform lets consumers enjoy their movies,

music and games in stunning color and clarity, seamlessly connect with friends on

social networks, and edit videos and photos. The 2010 Ultrathin Notebook Platform

makes it possible for consumers to enjoy a full-featured PC experience, including

HD playback, in sleek and affordable notebooks that can deliver up to eight hours of

battery life. Examples of the benefits the platforms provide to consumers include

the following:

In testing with HQV 2.0, a VISION-based system with AMD integrated

graphics achieved a video experience score almost 2x that of a

comparable Intel-based system. Additionally, a VISION-based system

with AMD discrete graphics scored 50% better than a comparable Intel-

5

based system with Nvidia discrete graphics.

Enjoy photos with greater color, clarity and definition by cleaning up

photos up to 20 percent faster with Adobe Photoshop Elements 8 than

competing mainstream notebooks.6

Transfer entertainment fast and convert DVDs to play on game consoles

in up to 37 percent less time than a comparable competitive mainstream

notebook.7

Experience up to 80 percent smoother gaming performance in Call of

Duty® 4: Modern Warfare™, compared to a comparable competitive

mainstream system.8

AMD 2010 Desktop Platform

AMD’s new mainstream and enthusiast desktop platforms are designed to

deliver superior performance while alleviating unnecessary spending associated

with competing platforms. The new platforms are enhanced with the latest graphics

technology for stunning HD digital media and immersive 3D entertainment, and

multi-core performance for seamless multi-tasking, including the new six-core AMD

Phenom™ II X6 processor. Examples of the benefits the platforms provide to

consumers include the following:

Share movies with friends 30 percent faster than with comparable

competing PCs.9

Organize digital libraries 40 percent faster, using facial recognition to

categorize photos, than competing desktop PCs.10

Build a complete AMD-based system featuring the AMD Phenom™ II X6

processor with all the necessary components and monitor for less than

the price of our competition’s only six-core desktop processor.11

Systems featuring these notebook and desktop platforms with VISION

Technology from AMD will be available beginning today and through the end of the

year from original equipment manufacturers (OEM) and System Integrators

including Acer, ASUS, Dell, HP, Lenovo, MSI and Toshiba.

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