Best Buy and Tivo have finally consummated the union they first announced last year. The result: an Insignia TV pre-loaded with TiVo software. Just not of the DVR variety.
Instead, the Best Buy exclusive sets will be packed full with TiVo's internet services. So Best Buy can become a player in the connected TV space, and TiVo builds its non-DVR rep and gets its name out there. A win for both of them! For you? Well, maybe, if the price is right. But we won't know that until closer to launch, which itself is still TBD.
TiVo, Insignia Developing Connected Television for Superior, Seamless Consumer Experience
Collaboration Leverages Insignia's Customer Insights and TiVo's World Class User Interface Capability; First TiVo User-Interface Without a Set-Top Box
ALVISO, CA and RICHFIELD, MN, May 25, 2010 (MARKETWIRE via COMTEX) —TiVo Inc. (NASDAQ: TIVO) and Best Buy Co., Inc. (NYSE: BBY) today announced that development is underway to integrate TiVo's software and advanced television services into broadband-connected Insignia televisions. TiVo is a leader in advanced television services, including digital video recorders (DVRs), for consumers, content distributors, and consumer electronics manufacturers. Insignia is a Best Buy exclusive brand and leader in quality, customer-driven electronics innovations.
The new Insignia televisions will provide Best Buy customers with an exceptional, intuitive user experience for accessing online content by utilizing the latest TiVo non-DVR software and advanced television service. TiVo's easy-to-use platform will give the viewer a one-stop-shop for delivering and searching content right on the television.
"Consumers tell us they want the best of Internet-based content delivered right to their televisions without the hassle of having to fumble with multiple devices, wires, and remotes," said Fernando Silva, vice president of Best Buy Exclusive Brands. "The beauty of TiVo software is that it creates a single interactive interface right on the television and integrates the myriad of online content and services. Insignia is thrilled to work with TiVo to bring this superior experience to our customers through our TiVo-powered Insignia television."
Jim Denney, GM and Vice President of Product Marketing at TiVo Inc., said, "TiVo has evolved into so much more than a DVR. We are able to customize and deliver solutions that best meet the needs of our partners like Insignia with the ability to integrate TiVo's software and advanced television services onto either set-top boxes or consumer electronics devices in a non-DVR capacity to deliver one of the best in-home entertainment experiences for consumers. We are extremely proud to be teamed with Insignia to bring the TiVo experience to this leading consumer electronics brand and we look forward to continuing to work with Best Buy on possible future endeavors."