Google has revealed its latest smartphone war weapon—Google App Inventor for Android. It's a drag & drop app creation tool to help those without a collection of SDKs on their computer build apps, games and more.
Users build up custom apps from pre-defined "blocks" of code provided by Google, which are slotted together to create individual little mash-up apps—much like the app-creation tools already offered by the likes of Mobile Roadie and others.
Google's been testing it out on normal, non-geeky people, and they have apparently been finding it easy. Lucky them. We're slightly worried the Android Market may now quadruple in size over the next month, with stuff like "Dave's Flickr Feed App" about to clog the Market's arteries. But certainly making apps easier to develop isn't a bad thing. [App Inventor via NYT]