Panasonic FZ100: A Mighty Super Zoom Camera With a New Sensor and 1080p VideoS

Panasonic's FZ100, the company's first hybrid super zoom with an MOS image sensor, can handle action even if it's happening fast, furious, or far away; it has 24x optical zoom, captures 1080p video, and shoots full 14.1MP shots at 11fps.

The FZ100 is the company's new top-of-the-line super zoom, and it shows: it's the first of its kind with an MOS sensor, it has a Leica DC Vario-Elmarit lens capable of 24x optical zoom, and shoots full resolution, 14 megapixel shots at 11 frames per second (as well as 3.5MP ones at 60fps).

Panasonic FZ100: A Mighty Super Zoom Camera With a New Sensor and 1080p VideoS

You can think of it as a superpowered sports camera—the articulating 3.0" will help you see what you're doing if you're stretching to get a shot—and it comes with the expected bevy of features and functions, like Intelligent Auto, Motion Deblur, and an Intelligent Burst mode that pushes the shutter speed just to the limit depending on what you're shooting.

The FZ100 will be available in late August for $500—check the press release below for full deets.

Panasonic's also rolling out the FZ40, a similar style super zoom without quite as advanced guts: it retains the old 14MP CCD, as opposed to the MOS censor; it only shoots 720p AVCHD Lite video; and it's missing the hot shoe and spinny LCD screen. Those sacrifices will save you $100, for a total price of $399 when the Z40 goes on sale in mid-August.

To round out the group, Panasonic's announcing the Lumix TS10, a slightly scaled back version of the company's TS2 rugged cam. The 14MP TS10 comes with a silicon jacket and is waterproof to 10 feet, shockproof to 5, and freezeproof to 14 degrees Fahrenheit. So not the ruggedest out by any means, but well-suited for the accident-prone who aren't quite adventurous enough to justify its more extreme predecessor.

Panasonic FZ100: A Mighty Super Zoom Camera With a New Sensor and 1080p VideoS

The TS10 will be available for $250 in blue, black, red, and silver in mid-September. Full press release below.

PANASONIC UNVEILS COMPANY'S FIRST FULL HYBRID DIGITAL CAMERA WITH MOS SENSOR AND HIGH-SPEED CAPABILITY

New LUMIX FZ100 Has Powerful 24x Optical Zoom*1 and 14.1-Megapixel MOS Sensor, Allowing for full 1080 High Definition Video Capabilities

SECAUCUS, NJ (July 21, 2010) – Panasonic announced today the new LUMIX DMC-FZ100, a top-of-the-line model in the popular FZ-Series of LUMIX digital cameras with a newly developed LEICA DC VARIO-ELMARIT lens that features a powerful 24x optical zoom*1. As the company's first hybrid compact digital camera with a MOS sensor, the LUMIX FZ100 can record full 1080 High Definition (HD) video – giving consumers a powerful hybrid that can shoot video and still photos with ease and professional-like quality.

"Panasonic is excited to be introducing its first full hybrid camera with MOS sensor – pursuing a higher level in resolution, sensitivity and speed," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "This new highly-functioning MOS sensor can record high-quality 1080 full AVCHD video, making it the ideal hybrid camera for both the casual shooter and the seasoned professional."

The LUMIX FZ100 has an incredibly fast burst shooting in 14.1-megapixel full resolution at 11 frames per second with a mechanical shutter, and increases the frames per second to 60 in 3.5-megapixel recording. Additionally, the LUMIX FZ100 features continuous Auto Focus up to five frames per second at full resolution for great action shots. It also features Intelligent Burst shooting. The digital camera judges the appropriate shutter speed to suppress the motion blur according to the movement of the subject, rising as high as possible, activating the high sensitivity recording.

Panasonic's Intelligent Auto (iA) mode, a hallmark on all LUMIX digital cameras, now includes Motion Deblur mode*2. By updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) users can gain the highest shutter speed possible. Combined with the outstanding brightness of the lens and the POWER O.I.S. (Optical Image Stabilizer), the LUMIX FZ100 prevents any blur created from a handshake or a moving subject. The iA suite of technologies include: POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure. Panasonic's iA is also available while shooting video.

Featuring a free-angle 3.0-inch large 460,000-dot high-resolution LCD, the LUMIX FZ100 features wide-angle viewing with Face Recognition functions that automatically remembers registered faces for future recording. The Intelligent Scene Selector automatically selects one of 6 Scene modes to best suit the shooting situation.

The LUMIX FZ100 also features Dolby® Digital Stereo Creator. This high-quality stereo sound offers realistic sounds and effects to any movie. For greater sound quality, the LUMIX FZ100 has a newly-created port for an optional stereo microphone (DMW-MS1) and a Wind Cut function is available to drastically reduce background wind noise.

The LUMIX FZ100 can record photos and HD video in AVCHD format on SD/SDHC/SDXC Memory Cards. Additionally, My Color mode, first introduced in the LUMIX G Micro Systems cameras, is a special option that gives freedom to the user's creativity. With a variety of options including new Pin Hole, Film Grain, High Dynamic and High Dynamic B&W, the My Color mode makes it easy to create innovative images and videos using new intensive color, brightness and saturation levels.

Other features of the LUMIX FZ100 include:
• Bundled Software – PHOTOfunSTUDIO 5.2 HD Edition makes it possible to sort and organize photos. Videos can be uploaded directly to YouTube using the built-in YouTube uploader, while also letting the user create a 360-degree rotation panorama file in .MOV files. The software is compatible with the Windows 7.
• Happy Mode – An option in iA that optimizes color, saturation and brightness to make both photos and movies more vivid and true to the color of the scene you memorized.
The Panasonic LUMIX DMC-FZ100 will be available in black in late-August for a suggested retail price of $499.95. For more information on Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.

NEW PANASONIC LUMIX HYBRID DIGITAL CAMERA FEATURES INTUITIVE CONTROLS, HD VIDEO RECORDING AND SUPER 24X OPTICAL ZOOM WITH LEICA LENS

LUMIX FZ40 features improved HD movie recording with Creative Mode to shoot superb quality video

SECAUCUS, NJ (July 21, 2010) – Panasonic announced today the newest addition to its popular LUMIX FZ-Series digital cameras. The LUMIX DMC-FZ40, a feature-packed, hybrid digital camera, combines a powerful 24x optical zoom*1 and creative manual operations to offer photographers of all levels the opportunity to take crisp, artistic photos and High Definition (HD) videos. This 14.1-megapixel model features a 25mm ultra-wide angle LEICA DC VARIO-ELMARIT lens and a new image processing system which achieves high picture quality for both still images and videos. The LUMIX FZ40 joins the Panasonic LUMIX FZ100, also introduced today.

"Building on the versatility and depth of the FZ-Series, the LUMIX FZ40 provides outstanding and advanced creative hybrid camera capabilities and features to photographers – giving them increased flexibility and a wide-range of features," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "In the LUMIX FZ40, consumers will find easy-to-use features they would find in super-compact point-and-shoots, but with the added 24x optical zoom and improved manual controls."

The LUMIX FZ40 features Intelligent Resolution technology which leads to optimum signal processing, giving images outstanding natural clarity, specifically focusing on the finer details. The Sonic Speed Auto Focus (AF) and high-speed start-up found on the FZ40 are at the industry's fastest level, helping users to catch even the most fleeting photo opportunities.

The LUMIX FZ40 has upgraded intuitive manual and creative controls including the new jog dial which helps to elevate the camera's operability. The jog dial is a focus button which allows users to change settings quickly including shutter speed and aperture, depending on the shooting conditions. Additionally, the new My Color mode which has been popular on LUMIX G Micro System cameras is available in both still and movie modes, and gives users creative freedom with a suite of options, including new Pin Hole, Film Grain, High Dynamic and High Dynamic B&W.

Panasonic's hallmark Intelligent Auto (iA) mode automatically selects the most suitable Scene mode and remembers previously-registered faces. And the intuitive system also includes POWER Optical Image Stabilizer (O.I.S.), featuring double the repression power compared to that of Panasonic's previous image stabilization system, MEGA O.I.S. This system helps to eliminate blur resulting from hand-shake, a common problem when pressing the shutter button while taking photos or shooting video.

Users can now enjoy easy shooting of HD movies in AVCHD Lite with double the recording time in HD quality compared with the conventional Motion JPEG format. Additionally, a separate and dedicated button located on the top of the camera allows users to instantly begin recording in video mode – so switching between capturing still photos and video is quick and seamless.

Other features of the LUMIX FZ40 include a 3.0-inch 230,000-dot Intelligent LCD with 100% field of view, high energy efficiency which extends the battery life up to 580 shots (CIPA) per charge, and a new Video Divide function with which users can separate a video they've shot into two sections to shorten or delete any unwanted parts. Also, the LUMIX FZ40's Wind Cut function blocks out noise from background wind when shooting in video mode.

The Panasonic LUMIX DMC-FZ40 will be available in black in late-August for a suggested retail price of $399.95. For more information about Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.

*1 Equivalent to 35mm camera: 25-600mm.

*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.
·The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The "AVCHD Lite" is a subset of the "AVCHD format" for HD digital video cameras with HD video recording restricted to 720P. The new "AVCHD Lite" Logo and the "AVCHD Lite" License are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.
·The "AVCHD Lite" and the "AVCHD Lite" logo are trademarks of Panasonic Corporation and Sony Corporation.
·AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played on a device that does not support the AVCHD standard.
*Dolby and the double-D symbol are trademarks of Dolby Laboratories.
*HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
*YouTube is a trademark of Google Inc.
*All other company and product names are trademarks of their respective corporations.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*Some accessories are not available in some countries.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.
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NEW PANASONIC LUMIX TS10 BRINGS AN AFFORDABLE PRICE FOR A RUGGEDIZED DIGITAL CAMERA
LUMIX TS10 is Waterproof, Freezeproof Shockproof and Dustproof*1
Ideal for Active Use

SECAUCUS, NJ (July 21, 2010) – Panasonic today introduced the new LUMIX DMC-TS10 digital camera, the latest addition to the company's TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile, and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel LUMIX TS10 is waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F*1. For even further protection, the LUMIX TS10 comes with a silicone jacket to help prevent scratches.

"Rugged digital cameras are a growing category, and the Panasonic LUMIX TS-Series continues to be very popular among consumers who are looking to use their digital camera while playing sports, at the beach, or simply to take high-quality photos and videos, regardless of the shooting environment," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "The new LUMIX TS10 is also our most affordable rugged model and extremely easy-to-use – making it attractive for any consumer looking for a waterproof, freezeproof, dustproof and shockproof, rugged digital camera."

Panasonic's popular Intelligent Auto (iA) mode makes it easy for anyone to take beautiful photos by offering a full suite of shooting-assist functions. The LUMIX TS10 makes it extremely easy for consumers to engage this setting, with a dedicated iA button on the top of the camera. The MEGA O.I.S. helps reduce blur due to hand-shake and the Intelligent ISO control prevents a moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to produce sharp, clear images. Human faces are captured in focus and with correct exposure using the Face Detection mode and unwanted red-eyes are digitally corrected and backlight compensation automatically adjusted. Intelligent Scene Selector automatically selects one of six Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway.

The LUMIX TS10 can also shoot High Definition video in 720p Motion JPG and the image-processing Venus Engine IV features advanced signal processing technology for rendering high-quality images and videos. The camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

The Panasonic LUMIX TS10 features an easy-to-see, 2.7-inch 230,000-dot Intelligent LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.
The Panasonic LUMIX TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95. For more information on Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.

*1 When used according to Panasonic's operating guidelines, waterproof to a depth of 10 feet and dustproof in accordance with "IPX8" and "IP6X" ratings. Shockproof from a height up to 5 feet in accordance with the "MIL-STD 810F Method 516.5-Shock" test standard. All components including the lens unit are evaluated to endure the temperature as low as -10 degrees C to make the T10 freezeproof.

*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.