Olympus' Camera Lacks Interchangeable Lenses, But Will Be New Compact Flagship

Early next year Olympus will be selling a new flagship compact camera, their first with an inbuilt Zuiko lens. While details are scarce (there's nary a name to wishlist yet!), it looks something like this...

Their claim about it being their new flagship compact camera seems a little strange when you consider their PEN series, but perhaps they're trying to say this will be even more compact—it certainly doesn't have the interchangeable lenses their micro four thirds cameras use, anyway. It will have an accessory port for attaching accessories like their SEMA-1 microphone adapter and presumably an electronic viewfinder, according to their press release below.

It's on show this week at the Photokina camera expo in Germany, and while we're not there ourselves, with any luck we'll see some hands-on reports of this mysterious model then.

OLYMPUS DEVELOPING NEW FLAGSHIP
COMPACT CAMERA WITH BUILT-IN ZUIKO® LENS

CENTER VALLEY, Pa., September 20, 2010 – Since 1936, photographers have appreciated Olympus's critically acclaimed Zuiko® lenses for their innovative design, high quality and superior reliability. Today, Olympus is pleased to announce that it is developing a new flagship compact camera that will be its first digital compact camera with a built-in Zuiko® lens. Olympus expects to introduce the camera in the first quarter of 2011.

Like the Olympus PEN® E-P2 and E-PL1 cameras, the new camera will include an accessory port so photographers will be able to expand its versatility by attaching optional accessories like the SEMA-1 external microphone adapter set.

A prototype of the camera will be displayed this week at Photokina 2010, the world's largest trade fair for the photographic and imaging industries held September 21-26 in Cologne, Germany. It will also be on display from October 28-30 at the 2010 PDN PhotoPlus Expo in the Jacob K. Javits Convention Center in New York City.