Amazon Food Delivery Brings Fantasy of Never Leaving Home Closer to Reality

Hoping to expand its web cornucopia, the Financial Times reports Amazon is planning a home grocery delivery service. Between FreshDirect and other delivery services, competition's stiff, but there will never be too many ways to be fed by the internet.

A pilot program, AmazonTote, has already been rolled out in Seattle—offering "low-priced goods, such as health and beauty, babycare and groceries"—and all in a reusable, weatherproof bag, with no delivery fee. Heaven! With Amazon Prime, the site's become my high carbon footprint alternative to walking to the drug store for toothpaste, so this is really the next logical step. I look forward to a tote filled with popcorn and popsicles arriving at my door next time I'm feeling snacky. [Financial Times (sub required) via TechFlash]