These are so cute—much cuter than the Halfsies from a few years ago. The addition of augmented reality means each toy—or Suwappu, as they've been called—interacts with its environment differently, depending on which body part is attached.

The head of the Suwappu has the personality, with the lower-half determining the environment. When viewed with an app, the toys seem to be interacting with one another and what's around them.

With eight characters available to collect, that's a lot of multiple personalities to contend with. The two companies behind the toys—the British designers Berg and Japanese ad agency Dentsu—are currently exploring commercial opportunities at the moment, so with any luck they'll be available shortly. [Dentsu via Boing Boing]