Does the world really need another URL shortener? One backed by Lady Gaga, 50 Cent and Pepsi, at that? One that's run by a CEO described almost entirely by the fact that he lives on New York's hipster-laden LES (Lower-East Side)?
I think not. But Bre.ad is coming, whether we like it or not—and if you happen to follow any celebrities or brands on Twitter and Facebook, you're about to get more peeved on than you would if they tweeted fake cock shots.