Why Would I Want My Smartphone to Smell Like Jellybeans?

Apparently, smartphone case maker ESI Cases is coming out with a line of Jelly Belly-branded scented cases for the iPhone, iPod Touch, iPod Nano, and Blackberry (I see what you did there). Is there an actual demand for this?

I mean, who wants to smell their phone? I imagine the same number of people who lick their phones for sustenance. The cases come in five flavors; Strawberry Cheesecake, Very Cherry, Blueberry, Berry Blue (Very clever!) and Licorice, all at $15 a pop. Great. Tease me with cake, only to have me realize I'm staring at my phone. You guys are bastards. [Engadget]