As the FTC prepares to launch a major investigation into Google's "core search advertising business," the search giant has issued a preliminary statement on its official blog today, restating the company's core values. They also took pains in stressing the fact that consumers can just as easily enter the address of a different search engine (the word "choice" comes up no less than five times in the post) and that Google's market-share is a result of search quality rather a matter of force, ala the Microsoft IE debacle of 1998.