Aw geez, I hope you were paying attention, guys. Because unless you signed up as a new Verizon customer yesterday (or before), you missed out on your last chance to feed at the unlimited data trough.

Starting today, new plans will pay $10 for 75MB, $30 for 2GB, $50 for 5GB, and $80 for 10GB. Go over your plan? That's an extra $10/GB. This is how free data ends: not with a bang, but with a bigass credit card bill.