Crushing glowsticks for their oozy neon contents and spraying it all over the place in a room filled with paint and loud music sounds like a wonderful way to conclude a drug bender. It's also a super yogurt commercial!
The team at Bon Yurt, a Colombian yogurt brand, went with the Let's make our ad have nothing to do with our product route—and I'm so glad they did! Their mutant glowing sound system bumps light under glowstick blood, and the results are very pretty. You will probably never have the means to do something this destructive and beautiful, so watch vicariously. [This Is Colossal]
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