Sunsets, fireworks, ironic picnics, girlfriends, uncles asking "Why are you pointing your phone at me?," sleeping dogs, lakes, and fire hydrants—filtered, distorted, sepia-toned, faded, and retro-ed. There are now 150,000,000 pieces of false nostalgia on Instagram.
No surprise! The app's a ton of fun to use, and very simple. Things that possess both qualities tend to do well. But this is very, very well—all those snaps have been uploaded in under a year, by more than 7 million users.