McDonald's Outside of America Looks Way More AwesomeS

I'm jealous of the French two days in a row. McDonald's has commissioned designer Patric Norguet to redesign its 'restaurants' in France and he's come up with a stunning redefinition of the most popular fast food chain in the world. It's fit more for Michelin star restaurants than McDonald's.

Norguet wanted to change the conversation of McDonald's toward a more familial feel and away from the cheap, downtrodden look that's plagued Mickey D's for years. The main color in the updated look is a crisp and clean white with pinches of wood, metal and concrete. It looks more like a trendy hotel lobby than a place where I order everything off the dollar menu for lunch. Which begs the question, is this too classy for McDonald's? I say no.

The redesign is starting in six restaurants in France and hopefully will bring more change along the way. [Patrick Norguet via ArchDaily via Hypebeast]

McDonald's Outside of America Looks Way More AwesomeS

McDonald's Outside of America Looks Way More AwesomeS

McDonald's Outside of America Looks Way More AwesomeS

McDonald's Outside of America Looks Way More AwesomeS