What the Hell Is Going on in This Wonderful Animated GIf?

There are plenty of ways to train for the annual Running of the Bulls in Pamplona, Spain. This is not one of them.

Lets see your best captions and play-by-play calls of this guy getting run down by a cow. Compete for the respect and admiration of your peers, maybe even earn yourself a star! [Something Awful]

What the Hell Is Going on in This Wonderful Animated GIf?