A South Korean company called CJ Group is bringing 4D movie theaters to the U.S. That means for $8 more, audiences in New York and L.A. will get a full sensory experience that includes back ticklers, strobe lights, and smell-o-vision. If that doesn’t sound vomit-inducing, I don’t know what is.
The company is already testing the Disneyland-like system in Thailand, Mexico, and Korea with big summer action flicks like Men in Black 3 and The Avengers, but do you really want to pay more money to know what Will Smith smells like? [L.A. Times via Beta Beat]
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