The latest installment in Apple's arsenal of celebrity Siri promos is here, featuring a very peppy Martin Scorsese headed downtown in a yellow NYC taxi. Marty makes the most of his time alone with his virtual assistant, switching around appointments and consulting her for the downtown traffic report.

Most notably, Scorsese and Siri together show off the Find My Friends app—the first time such a feature has been demonstrated in an Apple commercial.

The clip ends with Scorsese tellling Siri how much he likes her and that she's "going places." Quite an endorsement—if that's really how he feels. [MacRumors via 9to5Mac]