If you're very attached to your unlimited data plan, Verizon's Chief Financial Officer Fran Shammo knows better. Speaking at an investor conference Shammo has claimed that "unlimited is just a word"—and one that you don't understand at that.

Android Central has posted a direct quote from the call. Shammo explained:

So what customers are understanding and through our good sales routine is once you explain to a customer their usage on a monthly basis, unlimited is just a word, it doesn't really mean anything and that people don't really — I think a lot of consumers think they consume a lot more data than they really do. So that whole unlimited thing I think is going by the wayside and they see the benefit of going to the shared.

Or: you don't understand how you use data, we do, and we don't want to sell you an unlimited plan anymore. It's never nice being told what to think. [CNET, Android Central]