We've known for a while that drive-in theaters were doomed, but like anything American, they've persevered. by the end of this year, though, they could be out of lifelines, which is why Honda is launching Project Drive-In today, to help save a few.
After this year, Hollywood is no longer shipping 35mm film to theaters, and it costs roughly $75,000 for drive-ins to make the switch to digital. Honda plans to foot the bill for five drive-in transitions. You can even donate via Indiegogo to help the ones that don't win.
I don't care that this is a publicity stunt. It's something we should all get behind. Drive-ins are one of the coolest institutions of this country and I hope they never go away. Think of all the memories. Your first kiss. Your last blind date. Whatever they remind you of, go and vote for your local drive-in to be saved. [AdAge]