The first bulbs in Philips' color-changing, app-controlled Hue line were designed to mimic the omnidirectional shine of standard A19 light bulbs. This made them ideal for conventional lamps, but wasted a large portion of their light when installed in recessed ceiling fixtures. But today, Philips has announced the new Hue BR30 downlight bulb.
The BR30 delivers the same 630 lumen and 2000-6500k temperature range as the standard LED Hues, while drawing just 8W of power. And as with the older bulb model, the new BR30s can be controlled via the associated iOS app (or a meagre Android version). The BR30 starter set (which includes the Hue network bridge) retails for $200 from the Apple Store, while individual bulbs will set you back $60 a pop if you just want to add them on to your existing Hue system.