Do you know what a furry is? Disney sure does—and it’s trying to boost box office sales to its zoo-themed film, Zootopia, by marketing directly to people who like to roleplay as animals for sex reasons.
BuzzFeed’s Katie Notopoulos uncovered proof that at least one marketing agency hired by Disney to promote the film is reaching out to the furry community:
BuzzFeed News has obtained an email that a marketing agency working with Disney sent to the furry Meetup group Furlife, encouraging furries to post photos of themselves in fursuits to Twitter and Instagram with the movie hashtag, even offering posters or movie swag to those that do.
Notopoulos noted that Disney’s animators have also favorited tweets from furry community Twitter users about the film—and that many furries believe Disney purposely made the film to appeal to furries.
And look at these jacked tigers. What are they wearing?!
That entire tableau could easily be at home in the DeviantArt’s Animal Erotica section.
Disney’s overtures to the furry community are a nice contrast to how the Twitter account of Frosted Flakes® mascot Tony the Tiger treated furry fans. I guess Disney is more chill than Kelloggs about horny co-option of supposedly wholesome brands?
This is not to criticize Disney here. Disney is being smart as hell. If you know of a group that basically has a sexual fetish about the main focus of your film, why not market to it? Imagine if Snakes on a Plane had target-marketed snakefuckers.