Bloomberg is reporting that Time Warner Cable is allegedly giving content companies incentives to keep their content offline through services like Apple TV and Google TV.
Apparently, TWC is offering to pay more for the content or even threatening to drop programming from its lineup all together if companies don't comply. Of course it makes sense that Time Warner would go after the very companies that are trying to get cable customers to cut the cord in the first place. And these content deals are key to alternative television services such as Google's, Apple's, and Intel's. Intel, for one, is rumored to be spending a bundle on content deals.