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Honda Creates Pixel Art From Hundreds of Car Headlights
Honda Speedometer Changes Color When You Drive Crazy
Insight Watch Has Built-in Magnifier

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frigg
04/27/09

In reply to Cool Honda Insight 'Let It Shine' Ad Takes Over Vimeo
If the energy hit it takes to sell something that ultimately saves a lot more energy, then it's worth it. No?
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lolgreg
04/27/09

In reply to Cool Honda Insight 'Let It Shine' Ad Takes Over Vimeo
They way he says 'affordable' gives me the impression he's hand gesturing quotations.
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bobdobbs
04/27/09

In reply to Cool Honda Insight 'Let It Shine' Ad Takes Over Vimeo
I hate everyone in this video and want them all to die slow, painful deaths.

Who's with me?

[crickets]
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Pessimippopotamus
04/27/09

@bobdobbs: I am one of those crickets.
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Pessimippopotamus
04/26/09

In reply to Cool Honda Insight 'Let It Shine' Ad Takes Over Vimeo
Just think of all the polar bear cups they've just killed!

Sigh. I'll just win a lotto and stick with my Fisker Karma with recycled wood trims and used denim sound proofing. At least the Karma would've recharged itself just sitting out in the sun.

Looks cool though.
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Pessimippopotamus
04/26/09

@Pessimipposaurus: Cubs. I fail. Long naps on sunday afternoons are really detrimental to human brains.
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GitEmSteveDave_DefinesTurgid
04/27/09

@Pessimipposaurus: I know. I miss my Polar bear cup I got at Turtle Back Zoo many years ago. And I'll never have that recipe again.
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bandit
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
I say it's real. You can see the cars in the back have darker lights which is accounted for by the fact that they are spaced further apart to create the trapezoid that defeats the perspective effect. One thing I don't get is the decay. In the close-ups, you see the headlights tend to fade over about a second. In the wide animations, there seems to be a very fast response time between frames. It doesn't seem to match up, you'd expect some blurring as the headlight brightness decays when you turn them off.
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bosskev
03/26/09

@bandit: Please see above. You've now taken up the page count space of 4 commenters when your ideas could have been consolidated into a single entry with self-replying/quoting. Somewhat bad etiquette.
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bandit
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
Actually, the end shows people in the cars, so perhaps they were all cued to flick the lights on and off by walkie-talkie or something. Wouldn't be hard and you might even convince owners to do this voluntarily or for a small payment. Or maybe they are putting all those backlogged stockpiles to good use!
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bosskev
03/26/09

@bandit: ...to that little "quote" button in the lower right hand corner.

Using the quote to gather your thoughts when your comments are really just segues to each other helps avoid unnecessarily eating into the "20 original comments per page" tally.
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bosskev
03/26/09

@bosskev: "..."quote" button"

...by which I mean, of course, the "click here to reply to this comment" button, as it is officially called.

And see how I did not use up an original comment slot?
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bandit
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
They could use the keyless remotes to lock/unlock and trigger the lights without the use of additional wiring.
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bosskev
03/26/09

@bandit: ...to introduce you...
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bandit
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
Where did they shoot the footage from? The top of a crane or a hill?
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bosskev
03/26/09

@bandit: Allow me...
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Kaspir
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
hypothesizing that this was made with real cars, how did they get all the lighting to sync with eachother to create the movement and picture effects?
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GitEmSteveDave_DefinesTurgid
03/26/09

@Kaspir: Anyone who needs a few extra hours on their paycheck, NOT OVERTIME please sign up on the board over here please.
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frigg
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
Cool ad, although it's a little unclear that those are cars and not a light brite. Perhaps the director should have done something with road rage at the end, with the cars maniacally flashing their brights on and off and then smashing into each other in an escalating car brawl.
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bosskev
03/26/09

@frigg: "...road rage at the end, with the cars maniacally flashing their brights on and off and then smashing into each other in an escalating car brawl."

That would have actually been a better Honda commercial. Or a tourism ad for Hakodate, Japan.
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frigg
03/26/09

@bosskev: Or perhaps have a few GM SUVs inadvertently drive onto the set, like a couple of lions mistakingly wandering into an ambush of tigers, only to have the reams of Hondas surround and pummel the SUVs into symbolic little cubes.
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bosskev
03/26/09

@frigg: Or a Mel Gibson film.
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frigg
03/26/09

@bosskev: or Mel Gibson
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Hello Mister Walrus
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
They can't sell any of those cars as new any more. I guess they will become company cars.
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GitEmSteveDave_DefinesTurgid
03/26/09

@Hello Mister Walrus: If they did it on a factory lot, they can. They can claim it was an electrical system check while they were parked after being built.
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GitEmSteveDave_DefinesTurgid
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
And also, all that rapid on and off isn't good for those headlights. Some "new" car owner is going to have to pay when their light burns out sooner than normal.
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GitEmSteveDave_DefinesTurgid
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
But we paid Al Gore a crapload of money for Carbon Offset Credits, which means we can do whatever we want, and live in a cloud of our own Smug, and claim to be "Green"! Emperor Gore told us so!
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Stinky Wizzleteats
03/26/09

In reply to Honda Creates Pixel Art From Hundreds of Car Headlights
i think it was cgi, but thats just me
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pettiblay
03/26/09

@I heart cake farts: Yeah that's what I was thinking. I doubt they would roll out hundreds of brand new Civics and have to sell them as demos or to their employees just to make an ad, when they can so easily do the same thing on a computer. Imagine all the work of perfectly aligning every single car...
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meddigo
03/26/09

@pettiblay: Yet they spent the time to set all the parts of an Accord up to seemless knock each other over. Knowing Honda, they did this for real. Look at their other ads, they are willing to do things that are awesome!
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bosskev
03/26/09

@meddigo: I think it is real too.

At first I was assuming it had all been CGI--that is, right up until that last second when they showed the landscape from another angle. I had been thinking that cars arranged in a rectangular grid receding to the horizon would not look like at all like a rectangle but would instead "distort" due to perspective. That's when I saw in the last shot that the vehicles had been arranged in a keystone pattern (or, for you math types, a trapezoid), wider at the back to correct for the perspective.
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rsquared
11/26/08

In reply to Honda Speedometer Changes Color When You Drive Crazy
The Prius already tells you if you're driving in a fuel efficient manner or not (or so one of my co-workers who owns one says). No wonder all the other car manufacturers are paying to use Toyota's hybrid tech and not Honda's. Oh, that and Toyota's doesn't sacrifice performance for fuel efficiency.
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AmishJohn
11/26/08

@rsquared: Any gains are offset by the need for cabin smugfilters.
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