If Brand Slogans Were Brutally Honest

Since advertising is all about the power of suggestion, it's fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens's take on it.

Some of the mockups dole out real criticism (Necco Mary Janes: "Even we hate our candy") and some are just mundane enough to be funny (Yellow Pages: "Here, you throw this away"), but they all take the idea of being brand-conscious to the next level. Honesty is the best policy, kids.

If Brand Slogans Were Brutally Honest

If Brand Slogans Were Brutally HonestS

If Brand Slogans Were Brutally HonestS

If Brand Slogans Were Brutally Honest

If Brand Slogans Were Brutally HonestS

If Brand Slogans Were Brutally HonestS

For even more slogan hilarity—and there are pages and pages of goodness—be sure to go check out Honest Slogans here. [Honest Slogans via Enpundit via Digg]