If Brand Slogans Were Brutally Honest

Illustration for article titled If Brand Slogans Were Brutally Honest

Since advertising is all about the power of suggestion, it's fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens's take on it.

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Some of the mockups dole out real criticism (Necco Mary Janes: "Even we hate our candy") and some are just mundane enough to be funny (Yellow Pages: "Here, you throw this away"), but they all take the idea of being brand-conscious to the next level. Honesty is the best policy, kids.

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Illustration for article titled If Brand Slogans Were Brutally Honest
Illustration for article titled If Brand Slogans Were Brutally Honest
Illustration for article titled If Brand Slogans Were Brutally Honest
Illustration for article titled If Brand Slogans Were Brutally Honest
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Illustration for article titled If Brand Slogans Were Brutally Honest
Illustration for article titled If Brand Slogans Were Brutally Honest
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For even more slogan hilarity—and there are pages and pages of goodness—be sure to go check out Honest Slogans here. [Honest Slogans via Enpundit via Digg]

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DISCUSSION

I'm just going to leave this here.

Clip from the 1990 film Crazy People about a guy in advertising who decides to be honest. Amazingly many companies like AT&T, Sony, and so many others allowed these ads for this film. I don't think would do so today.