Branding

Facebook Rebrands Its Controversial Cryptocurrency Wallet

Facebook announced today that it would be completely rebranding the wallet for its long-anticipated cryptocurrency—perhaps in an attempt to shake off its troubled reputation. “Today, we’re excited to introduce Novi—the new name and brand for the digital wallet that will help people send and hold Libra digital currencies,” said Novi’s head, David Marcus, in a…

Social Media Shoshana Wodinsky May 26

FACEBOOK IS DOING JUST FINE, OK?

Keeping a brisk pace in its eternal quest to be as headache-inducing as possible, Facebook announced on Monday that it has rebranded as FACEBOOK. Yes, that’s right. Facebook is now FACEBOOK, written in all caps in what looks quite like a friendlier version of the vaguely authoritarian Futura typeface to capture some of that “Zuckerberg…

Social Media Tom McKay Nov 4

Let’s Talk About Whatever You Want Right Now

TGIFF! That’s two Fs given for #ForceFriday. Some of us have been up all night gathering alllllll the new Star Wars merch: the good, the evil, the items more expensive than the price Jabba put on Han Solo’s head. I have to admit, the one thing I am super excited about is the fact that…

Tech News Alissa Walker Sep 4

Water Rip-Off! Belfast Hotel Charges £26 for Bottle of Melted Ice

According to the United Nations, 783 million people lack access to clean water, and 2.5 billion people worldwide have inadequate sanitation. At the same time, the cataclysm of climate change grows ever nearer as the narcissistic complacency of our species prevents the collective action necessary to head off future degradation. Meanwhile over in Belfast, according…

Tech News James O Malley - Gizmodo UK Jul 26

The First Brand Manager Was a 1st Century Roman Glassblower

Ennion made me. Those were the words molded on glass vases and jars that survived centuries of dust, change, and trauma all over the classical world. But who was Ennion? And how, in the early years of the world, did his glassware become so famous? We don’t know much about him: He was a craftsman…

Tech News Kelsey Campbell-Dollaghan Mar 25

We’ve Spotted A Fatal Flaw In Hydra’s Secret Quest For World Domination

Agents of S.H.I.E.L.D’s primary foe, Hydra, may have gotten a lot scarier on this week’s episode, but we’ve got one pretty good reason to doubt whether their secret schemes will pan out. And, no, it’s not just because good always triumphs over evil in the end. For those who haven’t yet spotted the flaw themselves,…

io9 Ria Misra Oct 8

The Story Behind the Bonkers Logos in Idiocracy

If you look closely in Mike Judge’s under-appreciated (albeit slightly cruel) masterpiece, Idiocracy, you’ll notice countless little logos from the future. These are the handiwork of graphic designer and former advertising professional Ellen Lampl. Lampl recently talked about her design process with Trivia Happy and revealed just how deep the filmmakers went into creating fake…

Tech News Adam Clark Estes Oct 3

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty

When you wrap a gift in fancy paper, the last thing you want is ugly pieces of tape stuck all over it. That’s why 3M created its Scotch-brand tape that’s nearly invisible, and a selling point that Hamburg-based ad agency Kolle Rebbe perfectly drove home with this clever packaging for the product that looks like…

Tech News Andrew Liszewski Sep 25

The Loud, Messy, XTREME Graphic Design of the 90s

Today we learned that popular 1990s soda/xtreme sports pump-up drink Surge is back: Amazon will now deliver a 12-pack to your house for $14. If you hadn’t thought about Surge since the late 1990s, it was probably a trip to see that distinctive green can again. And it brought up a question: Who designed this…

Tech News Kelsey Campbell-Dollaghan Sep 15

World Trade Center’s $3.57 Million Branding Has an Impossible Job

Yesterday, a new logo appeared on fencing around World Trade Center construction site. To design it, developers hired one of the world’s top agencies to try to create branding that’s never going to be sufficient. The very expensive and almost impossible task of creating a symbol to represent a space that will always be haunted…

Tech News Mario Aguilar Aug 14

The New Branding For Rio 2016 Looks Like a Very Friendly Amoeba

Hundreds of thousands of people attend the Olympics, and millions more watch them. So there’s a lot riding on the way a city presents them, from advertising to stadiums. Rio just revealed what its 2016 Games will look like, and they’ve done a great job—not just because no enterprising internet perv has compared it to…

Tech News Kelsey Campbell-Dollaghan Aug 6

7 Corporate Twitter Accounts That Are Actually Not Terrible

Sometimes corporate Twitter can be a soul-sucking place. All that shilling. All that engagement. #So #many #hashtags. So I went on the search for a few brands that didn’t make me want to unfollow life. To my surprise, I found a few. To make the cut here, these accounts have to actually have a personality,…

Tech News Alissa Walker Jun 27

How To Brand A Cow Like A Cowboy

Ever wondered where your food comes from? Well, before they get turned into prime rib and burgers, cows have to be raised and handled by real men and women — cowboys. Yes, they really do still exist and this is what they do. Branding isn’t just a necessary task, it’s a social event. Friends, family…

Tech News Tybrookhart Jun 9

The Evolution of Google’s Iconic Logo

It may feel like Google’s colorful lettering has been with us since the dawn of time, but it’s been a long, bumpy road getting there. When it comes to logo design, sometimes you have to face-plant before you can fly. And in Google’s case, there’s been plenty of face-planting. Though it would have been hard…

Tech News Ashley Feinberg May 28

RIP Massimo Vignelli: The Iconic Designer Who Shaped a Century

We’d known that legendary designer Massimo Vignelli was sick: His son issued a plea to designers who were influenced by him to send him a letter, which surely flooded his home with well-designed well-wishes over the past few weeks. This morning, Vignelli passed away at the age of 83. Here, we’ve collected a handful of…

Tech News Alissa Walker May 27

What City Has the Best Brand?

When we think about cities and branding we might think of a logo on a t-shirt, or perhaps a slogan that’s slapped onto banners. But a city brand now encompasses much more—it’s selling a lifestyle. The Guardian has ranked 57 global cities with the best brands. The winner might surprise you. How do you even…

Tech News Alissa Walker May 6

How Cereals Try To Use Eye-Contact With Their Mascots To Move Boxes

It’s not your imagination — the mascot on your favorite box of breakfast cereal really is trying to make eye contact with you. And scientists say there’s a reason why. A new study published by researchers from Cornell’s Food & Brand Lab and Yale in Environment & Behavior takes a look at the strange perspectives…

io9 Ria Misra Apr 3

The New Oscars Logo Is Illuminati Catnip

Trying to “fix” the Oscars with branding is a fool’s errand—just you try and put lipstick on a grotesquely excessive, four-hour-long pig. But local creative agency 180LA has done an admirable job, giving the Academy a new look that’s as smart as it is simple. Before and after. The focal point of the job is…

Tech News Kelsey Campbell-Dollaghan Dec 18

If Brand Slogans Were Brutally Honest

Since advertising is all about the power of suggestion, it’s fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens’s take on it. https://gizmodo.com/these-parody-logos-of-famous-brands-are-more-honest-tha-809453428 Some of the mockups dole…

Tech News Lily Hay Newman Nov 10

Mitten-shaped brand marked the hands of army deserters

It looks like an iron maiden for your palms, and this painful looking device was meant to leave the hands of criminals with a mark no one would forget. This object is part of the Science Museum collection in London, whose curators explain that the brand was made by the British Army during the English…

io9 Lauren Davis Nov 10

Branding

Facebook Rebrands Its Controversial Cryptocurrency Wallet

FACEBOOK IS DOING JUST FINE, OK?

Let’s Talk About Whatever You Want Right Now

Water Rip-Off! Belfast Hotel Charges £26 for Bottle of Melted Ice

The First Brand Manager Was a 1st Century Roman Glassblower

We’ve Spotted A Fatal Flaw In Hydra’s Secret Quest For World Domination

The Story Behind the Bonkers Logos in Idiocracy

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty

The Loud, Messy, XTREME Graphic Design of the 90s

World Trade Center’s $3.57 Million Branding Has an Impossible Job

The New Branding For Rio 2016 Looks Like a Very Friendly Amoeba

7 Corporate Twitter Accounts That Are Actually Not Terrible

How To Brand A Cow Like A Cowboy

The Evolution of Google’s Iconic Logo

RIP Massimo Vignelli: The Iconic Designer Who Shaped a Century

What City Has the Best Brand?

How Cereals Try To Use Eye-Contact With Their Mascots To Move Boxes

The New Oscars Logo Is Illuminati Catnip

If Brand Slogans Were Brutally Honest

Mitten-shaped brand marked the hands of army deserters

Artemis 2 Day 6: Follow the Mission With Our Live Updates 🔴

Anonymous Sources Detail Sam Altman’s Alleged Untrustworthiness in New Report

Steven Spielberg Still Wants to Make a Horror Film ‘Someday’

Waymo Has Stopped Testing Its Robotaxis in New York City and No One Knows What Happens Next

Samsung Pushes Monitor Deals Further, the 34″ ViewFinity Hits a Record Low at Nearly 40% Off

The Best Anti-Meta Smart Glasses Are About to Have Tough Competition

The Artemis 2 Mission Is Leaning in on the ‘Project Hail Mary’ Love

Here’s How Many Americans Have Ever Thought About Shooting Someone Else

HP Omen Max 45L Review: 4K60 Gaming Has Never Been So Easy

Ecovacs Winbot W3 Omni Review: Window Cleaning Robots Have a Long Way to Go

AirPods Max 2 vs. Bose QuietComfort Ultra Headphones (2nd Gen): Which ANC Headphones Win?

The Best Gadgets of March 2026

AirPods Max 2 Review: Still Ridiculously Expensive and Ridiculously Nice

DJI Osmo 360 Review: The Best 360 Camera for the DJI-Pilled

Aqara Smart Lock U400 Review: Hands-free Unlocking at Its Best

MSI Prestige 14 Flip AI+ Review: A Solid 2-in-1 Laptop With Some Glaring Flaws

Let us help find what you are looking for...

Branding

Facebook Rebrands Its Controversial Cryptocurrency Wallet

FACEBOOK IS DOING JUST FINE, OK?

Let’s Talk About Whatever You Want Right Now

Water Rip-Off! Belfast Hotel Charges £26 for Bottle of Melted Ice

The First Brand Manager Was a 1st Century Roman Glassblower

We’ve Spotted A Fatal Flaw In Hydra’s Secret Quest For World Domination

The Story Behind the Bonkers Logos in Idiocracy

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty​

The Loud, Messy, XTREME Graphic Design of the 90s

World Trade Center’s $3.57 Million Branding Has an Impossible Job

The New Branding For Rio 2016 Looks Like a Very Friendly Amoeba

7 Corporate Twitter Accounts That Are Actually Not Terrible

How To Brand A Cow Like A Cowboy

The Evolution of Google’s Iconic Logo

RIP Massimo Vignelli: The Iconic Designer Who Shaped a Century

What City Has the Best Brand?

How Cereals Try To Use Eye-Contact With Their Mascots To Move Boxes

The New Oscars Logo Is Illuminati Catnip

If Brand Slogans Were Brutally Honest

Mitten-shaped brand marked the hands of army deserters

Artemis 2 Day 6: Follow the Mission With Our Live Updates 🔴

Anonymous Sources Detail Sam Altman’s Alleged Untrustworthiness in New Report

Steven Spielberg Still Wants to Make a Horror Film ‘Someday’

Waymo Has Stopped Testing Its Robotaxis in New York City and No One Knows What Happens Next

Samsung Pushes Monitor Deals Further, the 34″ ViewFinity Hits a Record Low at Nearly 40% Off

The Best Anti-Meta Smart Glasses Are About to Have Tough Competition

The Artemis 2 Mission Is Leaning in on the ‘Project Hail Mary’ Love

Here’s How Many Americans Have Ever Thought About Shooting Someone Else

HP Omen Max 45L Review: 4K60 Gaming Has Never Been So Easy

Ecovacs Winbot W3 Omni Review: Window Cleaning Robots Have a Long Way to Go

AirPods Max 2 vs. Bose QuietComfort Ultra Headphones (2nd Gen): Which ANC Headphones Win?

The Best Gadgets of March 2026

AirPods Max 2 Review: Still Ridiculously Expensive and Ridiculously Nice

DJI Osmo 360 Review: The Best 360 Camera for the DJI-Pilled

Aqara Smart Lock U400 Review: Hands-free Unlocking at Its Best

MSI Prestige 14 Flip AI+ Review: A Solid 2-in-1 Laptop With Some Glaring Flaws

Let us help find what you are looking for...

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty