Tim Cook has confirmed that production of one of the existing Mac lines will move to the US, wholesale, in 2013. The news has made it on to Bloomberg Business week, and will be confirmed in a TV interview with Tim Cook which will be aired on NBC tonight.
According to an interview transcript published by Bloomberg, Tim Cook explained (emphasis added):
"It's not known well that the engine for the iPhone and iPad is made in the U.S., and many of these are also exported-the engine, the processor. The glass is made in Kentucky. And next year we are going to bring some production to the U.S. on the Mac. We've been working on this for a long time, and we were getting closer to it. It will happen in 2013. We're really proud of it. We could have quickly maybe done just assembly, but it's broader because we wanted to do something more substantial. So we'll literally invest over $100 million. This doesn't mean that Apple will do it ourselves, but we'll be working with people, and we'll be investing our money."
It's currently not clear which Mac line Cook is alluding to. However, reports earlier this week have shown that some of the new, slim iMacs have been manufactured in the US.
It's an unexpected and hugely welcome move from one of the biggest companies in the world. There's no question that it will be more expensive for Apple to manufacture in the United States; for all of Foxconn's manifold flaws, it is more than cost-competitive. But if anyone can afford to take a hit on manufacturing overhead, it's Apple. And the positive PR it buys the company—rightfully so!—is well worth whatever insanely small percentage of its $110+ billion war chest this will cost them. Besides, it's nice to see profits go to American workers for a change, rather than shareholders.
We'll find out more tonight in Cook's interview, hopefully including which Mac line he's bringing home. Whichever it is, well done, Apple. Let's hope this is the first of many. [Bloomberg]