In Uber, Lyft, and Every Other App For That Matter
There’s only three things you can count on in life: death, taxes, and ads. Here’s a secret about Uber and Lyft: they can’t figure out how to turn a profit. Like so many tech companies, the ride share giants sell their services at a loss, burning through mountains of venture capitalists’ money while they try to figure out an actual business model.
With the economy facing a downturn, the pressure is on. Both ride-hailing companies have landed on a temporary solution. You guessed it: ads. Uber went even farther than its rival, and actually started showing ads for other companies in push notifications.
But it’s not just ride share apps. Just like retail stores, more and more apps that used to be ad free are finding ways to fill their interfaces with advertising.
