In Video Games
Playing video games means hours staring at screens. If that’s not an opportunity to sell you things, I don’t know what is. Gaming developers are well aware of this potential revenue stream. Let’s catch some eyeballs.
Ads in video games aren’t new, but they are poised to explode. President Obama promoted his 2008 campaign in Guitar Hero III, Madden NFL 09, NBA Live 08, Burnout Paradise, Nascar 09 and Need For Speed Carbon. He did it again in Madden NFL 11 and NBA 2k11 during his campaign for a second term. It worked!
That’s baby stuff though, these were prearranged promos that shipped with the games themselves. What we want is addressable, targeted ads that change with the audience, and by god, we’re going to get them.
Microsoft is building an ad system to let advertisers reach players in XBox games, and Sony has the same plans for the Playstation. You’re going to get more of the same on PC games and on mobile gaming apps. Advertising analysts say the games industry is about to see an eruption of advertising. Gamers rejoice.
